Improve your search engine rankings

Themost important factor in how highly your website ranks on searchengines, like Google, is directly related to the content on yourwebsite's pages. When a person uses Google to find a website, they willtype specific words (keywords) and phrases into the search box.Keywords can be one, two or three-word phrases that you incorporateinto your website’s text. One or two words are most suitable –three-word phrases are not recommended for newer sites with few pagesand little content.

Probablyone of the hardest jobs a site owner will have is to find the keywordsthat best fit their website. If you’re a Pro customer,you’ll be able to use the SiteBoost tools to help you find the bestkeywords and phrases for your website – see below for more details. Ifyou’re a Beginner or Standard customer, I would suggest visitinghttps://adwords.google.com/o/KeywordTool  which is a free keyword research tool . This tool tells you roughly how many timesyour chosen keyword or phrase has been searched for in the past monthon search engines. You should also Google your keywords and check howmany results they have (it’s a good idea to write down the results soyou can keep track of the numbers).

Thereis little point in using a keyword or phrase that has 10 millionresults – this is what is known as a ‘competitive’ keyword. You wouldbe wasting your time with a keyword like this as many of the websiteslisted in the first few pages will probably be spending a small fortuneon experts to get them to the top of search engines results pages.

Instead, you can use a tool like Google Adwords (https://adwords.google.com/o/KeywordTool) to look at the search results for alternative keywords, similar to theone you have entered. Rather than choosing a keyword with the mostsearch results, you should aim for something that is less competitivebut is still relevant to your website. For example, ‘WeddingPhotographer’ has over 38,500,000 results in Google, but if you changeyour keyword to the phrase ‘Wedding Photographer Leeds’ (assuming youare based in Leeds) the results only come back with 535,000 websites.Therefore, there is more chance of your website being featured on thefirst few pages of Google if you choose ‘Wedding Photographer Leeds’than if you choose a highly competitive keyword like ‘WeddingPhotographer’.

The keywords tool is also really useful when you’re stuck for choosing keywords – you mayalready know that a particular keyword is probably very competitive,but if you type it in Google will list hundreds ofalternatives for you to pick from. When deciding on your keywords; putyourself in your visitor’s shoes. What would your visitor type into asearch engine to find your website? Some may type in ‘WeddingPhotographer’ but we already know this has lots of competition, so whatelse would they look for? They could be looking for someone local,which means they’d be likely to search for ‘Wedding PhotographerLeeds’, meaning this would be a better choice of phrase for yourwebsite.

Don'tpick hundreds of keywords and phrases as you will not be able to usethem effectively enough to affect your search engine position. It’sbest to select a handful and incorporate them into your website’s copy.It’s advisable to have between one to 10 keywords or phrases and onevery page try to use no more than three of these. Your keywords shouldadd up to no more than about 10% of your website content – if youoveruse them Google will not take your attempts seriously and may banyou. You should remember that if you don’t have paragraphs of text onyour website, search engines won’t list your website on their resultspages under your chosen keywords.

Thereare some good ways to incorporate keywords into your website – forexample, if you have large shopping cart pages, you may want to breakthese down into categories or group the products using your keywords.You should also add these keywords to the 'META tags' of your site - goto 'Extras' from the Main Options page, then 'Admin', followed by 'AddMETA tags'.

Alternatively,try upgrading your package to Pro. It’s uniqueSiteBoost tools include a built-in ‘Keyword Boost’ function thatanalyses every page on your website to suggest the most fittingkeywords and phrases and how best to use them. SiteBoost will then tellyou how many times they are currently featured on your website and howmany people have found you by typing them into search engines in thelast few months. It allows you to check the popularity of thesekeywords and phrases on Google and shows you what kind of competitionyou face from other websites. SiteBoost will also lets you know howoften your keywords and phrases are searched for on the internet ingeneral; how useful they will be in boosting your website; and how youcan use them in the best way to get yourself higher up the rankings.