How to help get your website on Google search results...and other SEO tips

Introduction to keywords

The most important factor in how highly your website ranks on search engines like Google is directly related to the content on your website’s pages. When a person uses Google to find a website, they will type specific words (keywords) and phrases into the search box. For example, if they are searching for a plumber in Hammersmith, London; they will type in the keywords 'Plumber' and 'Hammersmith' or the phrase 'Plumber Hammersmith London'. This means that using specific keywords and phrases in the best way could greatly boost your website’s position and we’ve got the perfect tool that could help you do just that.

Takeaway Website Pro has a tool called ‘Keyword boost’, which analyses every page on your website, suggesting the keywords and phrases that are most fitting and how best to use them. The ‘Keyword boost’ tool will then tell you how many times these keywords and phrases are currently featured on your website and how many people have found your website by typing them into search engines over the last few months. It will then check the popularity of your keywords and phrases on Google and show you what kind of competition you face from other websites if you choose to use them. It also lets you know how often these keywords and phrases are searched for on the internet, how useful they will be in boosting your website and how you can use them in the best way to help give your site a boost.

Your keywords should add up to no more than about 10% of your website content – if you overuse them Google will not take your attempts seriously and may ban you. Also, do not pick too many keywords and phrases as you will not be able to use them effectively enough to affect your search engine position.


Top tips


Keywords can be one, two or three-word phrases. One or two word phrases are most suitable. Three-word phrases are not recommended for newer sites with few pages and little content. If your website contains longer phrases you can select three words, although your website must  contain a lot of high quality text and copy for this to be effective.

List your keywords and phrases starting with the most important to the least important. Use the plural form when possible; i.e. mountains, paints, etc.
 
Use lower-case letters for your words as 85% of searchers use them and some search engines are case sensitive. Never use all capital letters.

Some keywords and phrases are more popular than others. For example, 'tennis' can be found 171,000,000 times on Google, whereas 'lawn  tennis club' can be found just 1,000,000 times. Type your keyword or phrase into Google to see how many pages it appears on the search results page. To achieve the best results make sure you use a mixture of competitive and non-competitive words.
 
Key phrases rather than keywords should be used as often as possible as they can provide a stronger match and are less competitive.

You can use as many keywords as you need, but stay focused and to the point. More is not always better.

If you have Takeaway Website Pro, go the the 'Keyword boost' tool via 'Extras' on the Main Options, then 'SiteBoost'. Follow the onscreen instructions and tell Mr Site the main purpose of your website and which kind of keywords or phrases you want to use. Next, enter the main keyword or phrase  for your website. This should be what you think is the most important keyword or phrase for your website, one that you think potential visitors might type into search engines when looking for your website. It should also be a word that you would place in the title of your website home  page (Page 1) and can be one, two or three words (e.g. ‘king’, ‘king henry’ or ‘king henry VIII’). Next, enter up to three other keywords or  phrases that you think are most relevant to your website.

Now, select which pages you would like Mr Site to analyse. Click ‘Next’ to get the results.


Keywords and phrases - results


Mr Site will now show you how many times you have actually used these keywords and phrases on your web pages.

Click ‘Next’ and Mr Site will  then show you the number of times people have typed these keywords or phrases into search engines in the last 60 days. You will also see the  results of 'keyword competition', that is how hard it would be to get a good listing with a certain keyword or phrase against the number of other sites on the web using the same ones

If a lot of websites are using this keyword or phrase then it is classed as 'strong competition'. If no other website is using this keyword or phrase then it is classed as 'weak competition'. Use a good range of keywords or phrases from 'weak' to 'medium' to 'strong competition' to give you the best boost on the search engines.

Next, tick the tick boxes next to each of the words you wish to include in your keywords list - then click ‘Finish and save’.

If the keywords and phrases you expect people to type into Google to find you do not appear often or at all on your website, you must go back  and put them in! Use them frequently, especially on your home page, but try not to allow them to equate to more than about 10% of the  content of your website otherwise search engines may penalise you and this will affect your ranking. Using keywords and phrases is all about  balance. Not too little, not too much.


Check how many web pages your keywords or phrases appear on in Google.


It is a good idea to check how many web pages your keywords or phrases appear on by typing them into Google. The results will give you  another idea of how competitive they are.


The more links you have, the higher up the search engines you will go.


Get as many people as possible to put a link to your website on their website. Each link counts as a 'vote' for your website and the more  'votes' you get, the higher up the search engines you will go. Lots of links can offset keywords and phrases that are highly competitive, so get  linking!


The longer you have been around, the higher up the search engines you will go.


This is a fact. Also remember that as time goes by your position will improve if you have a lot of good text and relevant content regularly  updated on your website.